What Are The Benefits of Blogging for Businesses?
1) Become Industry Expertise and Leader
2) Gain Blog Traffic for Business
3) Targeting Specific Audience
4) Help to Increase Business Sales
5) Enhance Your Business Brand
6) Build Business Relationship
7) Get Free Publicity
In this internet era, business blogging is important for marketing a business no matter it is a big or small business.
It is as important as the yellowpages which was once popular in the past among businesses although some businesses still uses it today.
If your business still didn’t have a blog, you might be at a big disadvantage over your rivals.
The Importance of Business Blogging
You may create content related to your business, which will help you to establish your authority within the scope of your industry. And of course, if customers have questions, they can refer to your blog posts for answers.
In addition, a blog is able to spark a conversation between you and prospective customers. One of the common reasons that a company starts a website is because they want to drive visitors to their website.
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And for valid reason, businesses with blogs get more traffic compared to businesses without a blog. Business blogging provides you with the chance to promote your company’s services or products, attract new clients, and also improve your company’s profits.
Business blogging additionally helps to enhance your website’s rank in search results. You would like your business to be ranked on the 1st page of search engine results, not on pages 2 or perhaps 3.
Appearing higher in searches are able to get to more visitors. Think of this: If you’re making a search for something, will you brush through pages of online search engine results?
The Reality About Business Blogging
With a lot of conflicting info (and opinion) currently being tossed about, it could be hard to determine what to actually expect from blogging for business.
Business blogging has evolved too fast and most of the info you find online is just outdated, even if it had been technically right just a few years back.
Many years back, for instance, before blogging was accepted as a genuine marketing strategy for companies, I came a cross a site that shared six ugly facts about blogging.
At that moment, they’ve been almost all valid points to think about, but as time goes by, many of that point became untrue.
These 6 statements represent misconceptions and common beliefs that still exist today. For those who are a new to this, let’s take a couple of minutes to go through each one of these.
1) “Business Blogging Is Not Easy”
Blogging is not easy in the sense that the results come immediately with very little work. However, when you think about all the ways that companies have used through the years to reach out clients, blogging is an easier way.
Which one do you think is easier: Walking from door-to-door or blogging? Would you rather publish a post per day or make hundreds of cold calls per day?
I’ll stick to do business blogging rather than the rest.
2) “Business Blogging Is Not a Viable Company Model”
Today, this one’s flat out badly. Nowadays, you can find millions being made off with blogging. Some of the example is VentureBeat, Engadget, TechCrunch, Gizmodo, Buzzfeed, and Mashable
3) “You Don’t Have to Communicate Much With The Readers”
Saying that you don’t have to communicate with your audience is virtually as bad as saying that you don’t have to respond to customer inquiries.
In business, customers always first. As a business, you should know that your blog readers are all your prospective customers and they all deserve a your attention.
In this digital age, your business brand is greatly judged by it’s online presence and interactions, so the more you interact with your audience, the better it is.
4) “Business Blogging Is Not About You”
Ok, I got to say that they have pretty much hit the nail on top with this one.
Your business blog is not about you, but it’s all about your audience persona.
If you’re not providing value to your audience and ideal prospects (i.e. addressing their ideas and answering to their questions), then I would say that you’re taking the wrong ways of blogging for business.
It’s very unlikely that you would to draw in subscribers or visitors.
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5) “You Don’t Need a Lot of Blogging Advice”
To success in blogging, quality should be over quantity. If you mastered the fundamentals of blogging (listening to your audience and write quality content), I’m sure your business blog is far more better than most of the blog out there.
6) “Practice Doesn’t Make You Perfect”
Nothing is perfect, but business blogging is a skill that can unquestionably be enhance with practice.
For example, take a look at our personal blog here. Nowadays, our posts are improving and it is much more better than our posts few of years ago. And we are working on to improve it better from here. It’s the same for you.
7 Great Benefits of Blogging for Business
So, maybe you’re still wondering why your business need to have a blog? Based on WordPress data, over 409 million people view more than 20 billion pages each month. As a result, writing a high quality blog is going to be an important business asset.
The benefits of blogging for business include, boosting clientele and driving sales while reinforcing your identity and brand name as an industry specialist. Interested? Then keep on reading.
1) Become Industry Expertise and Leader
Sharing your expertise through your blog is going to enable you to create the credibility within your industry and audience. Writing useful information that is related is going help your readers. In turn, this simple action is going to allow you to be recognized as an industry expert.
If you’ve the customer’s trust, you’re halfway to earn thier loyalty towards your business or brands. Because of this, becoming an industry leader is important to your business and it is definitely one of the benefits of blogging for business.
2) Gain Blog Traffic for Business
Blogging is a great way to gain web traffic for your business. To get this done, you have to know the clientele of yours.
Take your time to do some research on your clients thoroughly. What exactly are the most asked questions around your industry? Determine why they need to listen to you about what you’ve to say.
Ultimately, you would like to draw in individuals throughout the different points on their customer journey. When you’re done researching your market, you need to conduct keyword research to determine the blog topics and remember to optimise the your blog posts with SEO basics.
Your blog post are going to be be used as the initial hook. The following phase is to do interlinking between the posts to landing pages and services within your blog.
3) Targeting Specific Audience
The blog enables you to grab the attention of your target audience. Your landing page may just show up to the audience who are prepared to make a purchases with you.
Whereas, a blog is also going to allow you to reach out to readers who are at different stages of their customer journey and also turn them into loyal customers.
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4) Help to Increase Business Sales
As you’ll be attracting a wider spectrum of pertinent buyers, you’ll normally see a better returns. Blogging for business offers you the possibility to read the customers mind and answer related questions that can help your audience.
You’re not only getting the attention of the potential buyers and interact with them through your content, but you’ll also notice of the possibilities that these page visitors will return again. As a result, you are going to see an increase in sales and benefit from your business blog.
5) Enhance Your Business Brand
Blogging gives you a space that you can enhance your business’ brand. It’s the best opportunity to share and spread about your company’s personality.
Remember, keep your style, your colour palette, tone of voice continually on brand throughout for optimum results.
What’s the use of strengthening your brand through a blog site? The goal is to strengthen the personal connection with the your audience. When a client relate to your business, their loyalty will also follow. Ultimately, blogging for your business brings benefit your company’s earnings!
6) Build Business Relationship
Building new relationships are another great benefit for business blog. Connections tend to be made with your customers and also with other businesses a well.
Ultimately, you’re contributing to your industry’s community. If the line of yours of industry is very niche, you might have the chance to build a community from scratch
By engaging in your industry’s community, you’re actualy building trust with customers and making a good connection for future business opportunities. As a result, these new relationships are among the benefits of blogging for business.
7) Get Free Publicity
Blogging for your business provides the chance for others to link back to your blog, share your content and recommend your business to the friends of theirs.
It’s also a good way to get the attention of journalists, especially if you add a section particularly for industry news and press releases. This is additionally a chance to create viral content.
Start Blogging Effectively for Business
The benefits of the blogging for business is endless. It is useful, no matter whatever stages your customer in the purchasing process.
You should try to adopt a single or more of the examples here for the benefit of your own business.
You’ll have to observe and evaluate your results, and try to keep older post refreshed with fresh up to date info and links.
Effective blogging is going to help you to draw in and nurture leads, subsequently capture and engage with brand new and existing clients.
When done properly, your website’s blogging efforts might be able to create the most rewarding outcomes for your business.