How to effectively diversify your content?
- Expand your social networking.
- Turn blog posts into video.
- Explore long form content.
- Start a podcast.
- Do your own researching.
- Host a webinar.
Great content makes a good blog that people want to read and come back often. It’s no longer a secret that content is the key for a successful in marketing, communication, and promotion.
Today, without high-quality content, it’s not possible for you to become successful and reach your goal in blogging.
It’s important to know that working on just one single type of content, even if it’s an awesome one is not enough. Only diversified content, which has been regularly created and updated, will spark the interest of your audience.
Benefits of Diversifying Your Content
Original content is an irreplaceable grounds for the development of any internet marketing campaign. There are lots of content and channels variations, which could be used to attract the right audience.
The real truth is, there’re not many bloggers who take advantage of diversifying their content. As an outcome, their site is limited to exposure and that distance them from greater success.
I know that most site owner prefer to stick to channels and options that have been proved to be working. But the more options and channels you try to get into, the more opportunities will show up.
Consequently, by diversifying content, it’ll help you to drive more new traffic to your blog and make them engaged. On the other side, your existing audience will also be more interested in your blog due to the variety of your content.
This shows that by diversifying your content, it also helps to keep your audience on your blog.
Some of the great benefits of content diversification include:
1. Mitigate The Risk
By diversifying your blog content, you’re able to mitigate the risk by distributing the your marketing activities across different channels.
Internet is a fast paced environment, and the trends keep on changing from time to time. A channel that is in demand today may become outdated tomorrow.
By diversifying your content on a different channels, you’ll be able to protect yourself from any uncertainty in future.
2. Recycling Your Old Content Into New One
Recycling your existing content is a part of diversification. Content recycling is an effective and easy way to promote your content to your audience.
By recycling your old content and make them into a new one, you’re able to get more visitors while keeping your content evergreen.
3. Get New Audiences
One the best benefits of a content diversification stategy is that it enables you to promote your content to new target markets of your niche.
Not all content are created equal. You’ll need to write various types of content, use different writing style, and publish through different channels for different group of audience.
By diversifying your content wisely, you’re able to find new markets and also engage with them properly.
How to Diversify Your Content?
Your content marketing tactic plays an important role for attracting, nurturing and get your target audiences to get engaged in all phases of the buyer’s journey.
Nonetheless, when most bloggers are creating their content, they would normally focus on creating content which they love and are easy to create. They would write dozens of blog posts, or maybe create a video clip or 2 and that’s it
Regrettably, that hardly works to keep your audience stay engaged. Your blog audience wish to see various content types on the various channels.
If you blend up your strategy, you’ll able to attract new audiences, keep current ones excited and also get control of your different promotion.
So, do you want to know how you can diversify your content?
Below are a few tips to help you create a far more diverse content strategy for your blog or site.
1. Expand Your Social Networking.
It is not wise to be on a social networking platform simply for the objective of being there. Nonetheless, sometimes producing a brand new profile and switching up on your social media tactics will enable you to diversify content and connect to new audiences.
Check out which social media platforms that your target audience is using. If there’s a platform which you’re not presently active on, then go ahead and create a brand new profile there.
If previously you’ve already being in that platforms, then think of how you might be able to expand your social media strategy to provide extra content.
2. Create Videos.
Video is rapidly taking over content marketing scene. There are more and more audiences prefer video content over reading through blogs. But this does not mean that you have to completely change your entire site and produce a brand new content.
What you can do here is to use several of your top performing blog post and repurpose them into a video. You can eleborate deeper into your points, provide a brand new look to your written content, create tutorials or give examples.
3. Explore Long Form Content.
Its good to produce content which can be to be quickly consumed. It may be a good way to grab audience attention with short videos or blog posts, but short doesn’t always seems to be good.
Sometimes you audience may want more content. For example, you can create them a long form content that shows your positions and also your expertise as an expert in your industry.
E-books are among the most popular forms of long form content, but be free to explore various other options. Long form blog posts, whitepapers or maybe even long podcasts can all enable you to dive more deeply into the idea to offer an extensive overview of a topic.
This content type is going to set you apart from your competitors and brand and elevate you as a thought leader in the field.
4. Start a Podcast.
Podcasting is yet another kind of content that more audiences are increasingly falling in love with. Most people are busy everyday and a podcast is a good way to link with your audience who are always on the move.
You’re able to produce a podcast in several different methods. You can use it to tell stories, share tips and advice, or have an interview with experts and leaders in your industry. Having a guests on your podcast can improve your reach and help you gain new audiences.
5. Do Your Own Researching.
Doing your own researh can be time consuming and sometimes it may be quite costly, but it’s worthwhile. Conducting your own survey and research provides you with ample info which can be use to produce brand new, high quality content.
Other than that, it enables you to get connected with many other people within your industry. Whenever they use your research in their own content, they will link back to you. This broaden your exposure and improve the SEO value of your site.
6. Host a Webinar.
A webinar enables target audiences to be involved with a particular idea or topic. By hosting the webinar, you put yourself in place of a leader in that space. You’re able to control the discussion and share tips with your attendee.
In order to make the your webinar looks stronger, think about partnering with other expert. When you’re offering a two-for-one host, your audience could be much more likely want to join up and participate in your webinar. Co-Promoting and co-hosting is a good way to get your more new audiences.
Conclusion
It’s important to know and focus on what your audience enjoys when you’re diversifying you content.
In case if you’re creating brand new content styles just for the benefit of it, then it’s very likely that you’re not going to see the impact of it.
Rather, look at what types of content that your target audience normally get engaged with. Be creative, and don’t hesitate to try something totally new.
Repurpose your old, popular content into fresh ones which will get attention. When you start to experiment with various types of content, it will become simpler and easier to discover where you can invest.
Together with the exact diverse mix of content, you’ll be able to draw in new audiences and keep your existing customers returning for a lot more.
So, what type of content are you creating to diversify your content? Which type of contents diversification methods do you think work the best for your site? Leave me a comment below.