Why Does Google Penalized Your Website?
1) Buying links
2) Duplicate content
3) Keywords stuffing
4) Overuse of H1 tags
5) Low quality and thin content
6) Links exchange
7) Slow site speed
8) Broken links
9) Spam comments
Reasons of Google Penalty
Google is frequently updating its ranking algorithm to provide users with the most accurate and the best search experiences as possible. And what they also did at the same time is to penalizing websites and pages which have violate the Google’s Webmaster Guidelines.
You can get yourself slapped with a Google penalty by deliberately doing black hat SEO, unintentionally performing improper website maintenance, or it’s just because of Google algorithm update.
Once you’re slapped with Google penalties, it’ll adversely impact on your search rankings, and in some of the cases, your whole site might be removed from search results.
In this post, you’ll discover the main reasons why a website can be penalized by Google.
What is Google Penalty?
A Google penalty is a punishment that Google placed against a site whose content is conflicting with the marketing practices set by Google. A Google Penalty is also a negative results inflicted on a website’s rankings based on updates made to Google’s search algorithms.
Normally, a site that was slapped with a Google penalty can be resulting from Google’s update on ranking algorithm, or maybe a manual review which indicates a site is using a “black hat” SEO tactics.
A Google penalty will cause a drastic dropped in your targeted keywords or your entire site could be removed from the search results. When your site get penalized from Google, your audience can’t find you in search results, you’ll loss of traffic, and your revenue will drop to the bottom.
What Are The Main Reasons for a Website to be Penalized by Google?
There are many reasons that you might get a Google penalty. In this post I’ll discuss some of the main reason why your website might be risked of getting penalized.
1) Buying Links
With the competitiveness in search ranking, many sites are tempted to buy links to boost their site ranking. I would say that more than half of the site that you can find today is buying links to get to their position now.
Although buying links may increase your site ranking, but it’s a bad practices after all and you shouldn’t ever try. If you’ve been buying a lot of bad backlinks, then you might land yourself in trouble with Google.
It’s just the matter of time when Google will find you. If Google penalized you site, you might risked of losing your rankings or getting your site being delisted.
2) Duplicate Content
Google loves high quality and unique content. If your site have a duplicate content, it makes Google think that your site is less useful.
Google might even punished you with Google penalty for having a duplicate content on your site. If your site have content which you get from other people site, you’ve to remove it right now to avoid being penalized by Google.
3) Keywords Stuffing
Keywords play an important role to get your post rank, but excessive use of keyword phrases can bring you into big trouble. This is one of the most common strategies that is used in black hat SEO.
Google will analyzes every key phrases that is in your site and acts accordingly. Having a high keyword density in your blog post indicates that your content is in low quality. If the quantity of your keywords is unusual, then your site will be penalized for that reason.
4) Overuse of H1 tags
H1 tags is important for allowing Google to know what your site is about. It helps SEO when it’s correctly structure into your content.
The overuse H1 tags are going to make Google think that you’re attempting to manipulate their algorithm by including keywords into your content.
This might cause you getting caught in another penalty that we’ve previously discussed which is the keyword stuffing. To be safe, don’t use more than one H1 tag on every of your post.
5) Low Quality and Thin Content
When it comes into ranking a site, Google always looks for a high quality content rather than the quantity of the content that you’ve in your site. They always reward high quality content with a better position in the search.
In old days, more content brings your more traffic. But, those days are gone and you need high quality content to stay ahead of the competition.
Having a lot of blog posts with thin content makes Google flagged you as a low quality site and you might risked yourself to get penalized by Google.
6) Links Exchange
Links exchange means that you are placing other people links on your site and in return of that favor, they will also put your link on their site.This is one of the way that some bloggers and internet marketers used to get their site ranked.
But today, link exchanges doen’t seems to be that useful anymore as they was once. Search engines are becoming smarter and this method aren’t able to hide away from the Google eye.
By taking part in link exchange, you’re risking yourself of getting penalized or perhaps actually banned and delisted from the search engines.
7) Slow Site Loading Speed
The speed of your site performance do affect on your rankings in search engine. If your site is loading too slow, your visitors will just leave and never come back to your site again.
A website that takes too long to load will have a lower rating. In Google eyes, user experience always come first. A slow loading site seems to be annoying the users and search engine.
Therefore, Google will determine your site as a low quality site and you can get a Google penalty for this reason. So, it’s important for you boost your site speed to avoid being penalized.
8) Broken Links
Google is attentive to make sure that every information that it provides to the users is always accurate and updated, even on the most hidden error such like the broken links or 404 error.
This particular error shows the failure of the site to give a good user oriented experience. With an outdated link, Google is going to assume that you don’t care about the user experience and you can be punished for that negligence.
9) Spam Comments
Most sites have an automatic system for detecting spam comments, but you may still find some of the comments that escape from being detected. Therefore it’s crucial for you to always be conscious about the comments that you gets.
Spam comments will harm your sites and Google can’t tolerate spam. You should constantly review the comments which you’ve received and never ever link to sites that are not related to your content. Simply delete every comments that is consider spams.
Conclusion
No site owner would wants to get a Google penalty. However, if, for whatever reason, you’re struck with a penalty, there is always hope for recovery. The recovery process is tedious and it’s going to take a long time.
To avoid getting a Google penalty, you’ll need to know the main reasons why a website can be penalized by Google.
Some of the reasons that Google penalized you include buying links, having low quality and duplicate content on your site, doing keyword stuffing, and slow loading site.
Other than that, doing link exchange, having broken links, spam comments, and the overuse of H1 tags will also land you into getting a Google penalty.
So, always be careful of what your doing. Google has it’s eyes on you. When you get a Google penalty, it’ll not that easy to get back your rankings and getting back to Google’s good graces.
Dear immortals, I need some wow gold inspiration to create.
You actuqlly make it seem so easy with your presentaation but I fond this toic
too bee actually something which I think I would never
understand. It seems too coomplex and very broaad ffor me.
I’m looking forward ffor your nnext post, I’ll trry tto gett the habg oof it!