Content quantity and quality can be a hotly debated subject on the arena of blogging and internet marketing, although many experts think that the quality of the post is always better than the quantity of blog post you’ve.
The explanation is that with a long form of quality blog post, you’ll have a higher possibility of ranking for keywords and covering much more on the topic to fit your user’s intent.
Is Quantity Over Quality Good For Your Blog?
On the other side, there are some experts thinks that quantity plays an important role to get your blog post to have better out reach and it helps you drive more traffic to your site. It seems like both groups and their views on quantity and quality have their own point.
So, from both views, does that mean all of your content must be in long form and high quality? And should you be publishing as much content as you’re able to, even if it implies publishing content which does not in line with your content goal?
Most probably not. The quality and the quantity of your blog post should depends on your audience, your brands, your competition, your content strategy.
What do Quality and Quantity Mean in Blogging?
Just before we get further into detail, we should have a better look at what quality and quantity mean in writing your blog post.
Quality post is a substantive content which is in detail, meaningful, useful, and it answers all the audience’s questions or perhaps solves their problems thoroughly.
Take notice of the word “thoroughly” because that is what quality is about. Normally, to be thorough, you’ll need to writing a long blog post.
Blog post length determines the quality. (length = quality)
The “length = quality” equation originates from Google’s search algorithm and it’ not my opinion. I believe that you might be able produce great quality in short post if you’re able to write succinctly.
To put it in a simple way, when Google is evaluating your blog posts, a 2,000 words blog post is reckon as higher quality and and more thorough than a 200 words blog post.
Obviously, I am just simplifying things with these. Google go through more than hundreds of criteria to get a content rank in their search results. Research shows that Google prefers much longer posts than the shorter ones.
On the other side, quantity refers to how frequently and the number of blog post that you published on your blog.
Every new blog post creates a brand new entry point for people to get into your website and blog. So, definitely there is value in publishing a lot of new content into your site.
That is just how news blogs get the majority of the traffic of theirs – by publishing a great deal of short, timely content.
Normally, for blogs that focus on publishing a lot of fresh contents, the length of their post is shorter because it reqires a lot of time to create many posts.
We all know Google loves fresh content, but creating fresh content is not the sole factor that Google’s algorithm use to evaluate a website or blog.
The Advantages and Disadvantages of Quantity and Quality of Blog Post
In this part, I’ll show you the advantages and disadvantages of having either quantity and quality of blog post.
1) Quantity
Advantages
a) New content has been continously published on your blog site.
b) The more frequent you publish new content, the more often search engine will crawl your website. This typically leads to a better position in search engine ranking.
c) With more content that has been published, it’s very likely the blog post might be shorter in length, and therefore it’s quicker and easier to read.
Disadvantages
a) It makes sense that the more frequent the posting is, the more lesser of an in depth research have been done, which resulting to a lower content quality.
b) Frequent publishing can additionally result in an inclination to run short of ideas which is relevant. This might create’ temporary’ circumstances when the written content isn’t relative to the topic of the site.
c) When you’re in a hurry to publish a post, it might lead your post to contain informations which is just as much depth as you can find in a comment left on a blog site. If your goal is to make money from your blog post, you should make sure your content is helpful and useful to your readers.
2) Quality
Advantages
a) When you’re posting on a less frequent basis, you’ll have time to create a long form of quality content which normally contains a much more extensive quality information. If you’re aiming to make money from them, this can lead towards a more positive impact on their purchasing choices.
b) With a publishing which is less frequent, you will have more time to do an in depth research on your topic and write a high quality and thorough content that bring values to your readers.
c) For readers who have a hectic schedules, publishing on less frequent is in fact more appealing. This’ll give people more ‘breathing’ space in between their visits, and this helps them to maintain the pace with any brand new updates.
Disadvantages
a) Many people who visit blogs are often hurry through whatever they browse due to time schedules, multi-tasking factors, eye strains and etc. As a results, they would prefer a short, quick and easy read post.
b) When quality is your main priority, you’ll need more time to produce a top notch content which resulting in a less frequent of posting. This will slow you down and the search engine will visit your site lesser and this might also affect on visisbility of your site compare to those who focus on quantity.
c) If your blog post is too long, some visitors may just choose to skip over it entirely. This happen quite often because most people are much more likely to ‘scan’ through content more than they really read it. Meanwhile, a long post are deemed to be more boring.
The Best Way to Strike Balance Between Quality and Quantity of Your Content
The key to a success blog is to maintain a balance between publishing high quality long form content and frequent posting of short form content.
Ideally, it’s important for you to provide quality on all your blog content no matter long or short post. Make sure your post is helpful and provide values to your audience, or else, they would just stop reading your post and never return to your site again.
You definitely do not want that to happen to your site right? So, you’ve to get to know your audience and try to provide values and give them what they’re looking for.
You’ll need to focus on creating a content strategy which have a proper blend of short & long form content.
The fact is that no one would like read a lengthy blog post. You’ll notice that some of your audience might like to read an entire story which is less than 500 words.
The most effective content marketing accounts for different types of readers content preferences. You’ve to influence and surround people with your post (no matter long or short post) and get them engaged with your brand.
How to Determine Content Quantity and Quality for The Topic You Write
Till now, I have already discussed content length in fairly broad terms. So, how do you determine the proper length for the needs of your content?
The best way to this is to do a search in Google for the your topic keywords and analyze the top ten or even top twenty posts that shows up. Determine just how long they’re, and if they are covering the subject completely.
If the top ranking posts cover the subject well within a specific word count, you can utilize it to be a benchmark. If you find there is room for improvement in the content from those ranking site, you can take this opportunity to create a better and longer form of content.
There is no point to write a lengthy pieces of content if you just mean to hit on a particular word count. And because of this, by posting frequently, your audience may find your content doesn’t have value for them.
The quality and quantity debate won’t end right here. Nevertheless, the most effective content marketing strategy is to produce relevant content that suits user intent while sticking to your content plan.
Quantity and Quality of Your Content – Conclusion
Keep in mind that there is no specific answer on whether quantity or quality is better for a successful blog achievement.
To run a successful website or blog, you’ll need to determine your goal, know your audience, do an in depth research on your topic, create a strategic plan, and monitor your results.
When you’re doing all this right, you’ll be able to create a site that gives good returns with the appropriate quantity of high quality long form and short form blog post.
So, quantity and quality, which one do you think works better for your site? Leave me a comment below and kindly share this post.