No matter if you’re getting into internet marketing or just about to start your blog, you’ll definitely hear that people is talking about the importance of doing SEO (search engine optimization) for your site. I guess you must be thinking whether is SEO easy to learn.
YES! SEO (search engine optimization) is easy to learn. You can learn SEO and master it if you put in some time to understand how search engine works. Try to understand the different SEO concepts and don’t try to complicate SEO process, it should be simple and easy.
If you’re just starting out with SEO and thinking what it takes to turn from a novice to become a pro, then this post is just for you.
You will learn to address the SEO learning process and also to follow the path that makes SEO much more easier than it seems.
I started with SEO 7 years back and it is not easy to learn SEO (search engine optimization) at that time. It took me almost 2 years to get a good knowledge of what SEO is and just how it really works.
Fortunately, times had change, and you don’t need to spend years to learn SEO. You can now find tones of SEO information on the internet and master it within a shorter time frame.
Before I continue to the next part of this blog post, I believe that there must be some of you who still did not know what is an SEO (search engine optimization) about? But, that is fine if you did not know. I will briefly explain about it below this paragraph.
What is SEO?
SEO or Search Engine Optimization is the process of improving, and also promoting a site. People do SEO because they want to want to get more traffic to their website from search engine.
Basically, SEO is more about getting higher ranking for your website in the search engine for a specific keywords which is related to your site.
There are many SEO factors that determine your ranking in search engine, from the words you use on your website, your website speed, how other websites are linking to you, till the structure of your website, and many more. All these can affect how your website is ranking in search engine.
Why is SEO Important?
Nowadays, most people use search engine such like Google, Bing, and Yahoo whenever they are trying to search something online.
Organic traffic are the visitors that your website receive from the search engine. Whenever someone search on the search engine for a specific keyword, it’ll
find the best match of blog post that fits into that keywords, and show that related list of results to the searchers.
If your website is related to what others are looking for, search engine will get people to your website. All these search engines will help your website to reach out to new audience.
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In other words, they offer brand new, targeted visitors to your website. For example, if you’ve a website which is selling smartphones, Google will send you visitors who are particularly trying buy a smartphone.
Therefore if you can get your website onto the first page of Google, you’ll get a lot of opportunities. So, do you want your website to be authoritative and relevant for search engine? Then that is why SEO is very important for your website.
Is it Easy to Learn SEO if You’re New?
“Is it to learn SEO if you’re just starting out from scratch?”- this is such popular question that people keep asking about. It is a good question, because not everyone know about what SEO is about and just what it requires.
To answer that question, I would say that SEO is easy to learn. The only difficult part is that there are a large amount of information you’ll need to read about the search engine and how you can optimize. You might find this frustrating in the beginning.
But, if you’re following a step-by-step and adhere to a structured learning, you’ll notice that almost everything will begin to make sense and the entire process may seem much more easier.
A learning plan is going to keep you stay focus on the key factors of SEO and help you to develop your knowledge and skills gradually as you go along.
What is the SEO Learning Curve Like?
It is going to be really steep at the beginning. You’re not only SEO, but you’ll also need to get familiarize yourself with the ideas related to internet marketing and search engine.
This is essential for you to understand the role of SEO in internet marketing. When you already understand the whole picture of how all these works, and actually start doing SEO, it is going to be easier and smoother to manage.
Do I Need to Have a Marketing or Maybe Computer Science Degree to Learn SEO?
No, you don’t require those formal education qualification to learn SEO. There are many online courses and articles that can help you learn SEO.
When Will the SEO Learning Stop?
SEO learning will never stop. Search engine like Google is upgrading and making a hundreds of changes to their search algorithm every year. So, SEO learning is not going to stop ad you’ll need to stay updated and keep enriching your knowledge and skills.
How Long Can it Take Learning SEO?
How long can it takes to learn SEO is all depends on how much time and effort you are going to put. SEO isn’t just about theory but it is more about practical.
The SEO principle is going to tell you what you’ve to do to make your site SEO friendly, but how you’re going to apply that SEO theory will actually matters to your site traffic and rankings.
Based from my experience, you’re going to learn the fundamental of SEO in 6 weeks if you follow a solid learning plan while putting in real amount effort into it.
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You’ll be spending more of your time to practice what you’ve learn in SEO and not just reading the theory.
The main reason I provided 6 weeks as a minimum time is the fact that it requires some time for SEO to do the job. Sometimes you may even need to wait for a few months (or maybe more), to see the effect of SEO on a site.
6 Crucial Steps to Learn SEO
As I mentioned earlier, SEO is easy to learn.
Everyone starts somewhere before they are considered a pro – you just need easy-to-follow measures to traverse the requirements of Google, Bing, and Yahoo.
In this blog post, I’ll show you 6 easy steps to learn SEO.
1. Comprehend the Aim of SEO
Businesses may have various marketing objectives, but all of them shares the common desire to increase revenue, and that is the normal goal of SEO. Businesses exist because they want to make money.
Boosting your site with SEO enables you to get higher ranking in the top part of search engine results pages (SERPs), generate higher revenue and pulling more traffic to your site.
Before you dive in, you’ve to understand how the search engine is working.
Google together with other leading online search engine have “spiders” or maybe “bots” which have been crawling on the web to find, index, and rank a websites. When somebody is searching for something online, the search engine provide a summary of sites with content that is related.
Search engines have to find your site, so that should be the 1st order of yours of business. You can tell Google to index your website by using their URL Submit Tool and Bing via the Bing Webmaster Tools.
2. Master Keyword Research
It takes research to choose the words that you wish to rank for which is also known as “keywords”. If you choose keywords that people are often searching for which is related to your business, you can get more visitors to your site.
Basically there are 2 kinds of keywords which is the long tail keywords and short tail keywords. Long tail keywords will have 3 or maybe more words, while the short tail keywords normally consist of 1 or maybe 2 words. Long tail keywords are normally more focus on your site and it generate a greater interest of your audience.
As an example, if a person searches for phrases like “how to cook fried rice”, it is more precise than the word “fried rice”. From this example, we can see that long tail keywords are more targeted and specific.
In order to find that keyword that has top searches and related to your industry, you can use keyword tools such as Keywords Everywhere, KeywordsFX, Soolve and Keyword Planner for your research purpose.
You can also have a look at your competitor keywords and see which keywords are performing well in their site.
Keywords are the important component for SEO because you’ll need to place them in your contents, URLs, titles, and also meta descriptions. Getting familiar with keyword analysis is the foundation stage that you shouldn’t skip in your SEO journey.
3. Understand the Big Difference Between Off-Page and On-Page SEO
SEO happens in 2 forms, off-page SEO and on-page SEO. On-page SEO is exactly what you can immediately makes changes, while what happens off page is depends to the other websites.
It is not surprising that on page SEO is a much more easier subject to handle and understand. You make changes on numerous parts of your website to please search engine crawlers and your visitors.
On-page SEO entails formatting such like using H1 and H2 tags, URLs, meta descriptions, keyword usage, navigation, and image descriptions or maybe alt text. There are more and t goes far beyond this few factors, which takes a lot of careful work when doing SEO.
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As for off-page SEO, you’ve to depend on others opinions on your content. Things that contribute to your off page presence include social media marketing, links from authoritative site, mentions about the brand, and etc.
Having a balance between this on-page and off-page SEO is vital for a good SEO.
4. Learn to Recognize UX Signals
Search engines goa is to satisfy searchers with the highly relevant results. Therefore user experience (UX) plays an important role in SEO.
Any type of modifications which you plan to do on your site should prioritize on your audience. You should make sure the functionality, the style, and substance satisfy their expectations.
Algorithms such as Google’s RankBrain analyze people behavior, preferences and also measure their level of satisfaction. Through machine analysis, there is currently a closer look at the patterned of the users.
The percentage of organic click through rate (CTR), or perhaps the searchers that click on a search engine result, is one particular area of user experience that Google checks. It shows the relevancy of a result compared to others.
Another UX signal, “dwell time”, and that is just how long a person remains on a site prior to going back to the SERP, is also check by search engine, and yes, it is able to affect your site SEO performance.
Based on that kind of search query, a longer dwell time shows that visitors are interested in your result or maybe they are just having trouble looking for a clear answer. The keyword is able to tell which response is much more accurate.
These metrics reflect the condition of your SEO of when you make adjustments and seek to enhance. Give consideration to UX signals throughout your SEO practices to raise your site rankings.
5. Embrace SEO Friendly Content Creation
The content that you created for your site – like news releases, videos, and informational articles – is the top method for you to attract the search engines and also visitors.
By creating great content, it’s able to attract traffic from Google if you stick to SEO best practices.
Written content is able to attract search engine crawlers to your site. They’ll crawl through your site, sifting through text while finding for a digestible layout, comprehensive information, and a balance of phrases.
It is important to say that SEO friendly content correlates with length. For example, longer post will normally have a much better possibility of helping searchers to find their products or knowledge.
Your content must be completely related to your chosen subject. Search engine like Google keeps looking for polished articles instead of a churned out or sloppy content.
Search engine will reward you with better ranking if you’ve fresh and original content. They’ll penalized your site if you’re tiring to copy others people work or you’ve duplicate content on your site.
6. Start Link Building
Among the 200+ ranking factors of Google, links stay as one of the top 3 ranking factor. Links that your site received from other pages shows search engines about the usefulness and how trust able is your site on the internet.
However, search engine can be very strict and stern when someone if trying to built questionable links using some kind of tactics that is prohibited by search engine.
White-hat link building is a way where you’re getting the admiration of other trusted reviewers, business authorities, and the general public. You’re able to build an advantageous reputation by boosting brand recognition and strengthening your network.
To get natural links, you can do guest blogging and request a links from the existing site which you did a guest post for.
Engaging in social networking is a good way to get readers to share, read, and talk about your site. This particular hands-on strategy typically leads to link building when people is talking about your business with other people.
So, that’s it. What do you think about learning SEO? What problems have you faced when learning and applying SEO on your site? Let me know in the comment box below. I’d like to hear from you.
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