Where Do Bloggers Get Their Content?

How Do Bloggers Find Content for Their Blog

Create the Content Yourself
Guest Posting
Create FAQ Blog Posts
Buying Articles
Interview Your Customers
Case Studies& Reviews
Write About Other People’s Content

When it comes to blogging, bloggers spend most of their time to create great content. Did you know where do bloggers get their content from?

Coming up with ideas to blog about is a tough job. Sometimes it may be scary, looking at the blank page but didn’t know where to start. Therefore I’ve assemble eight actionable tips to help bloggers to get fresh content idea and start writing!

Blogs might be one of the best methods to reach your prospective customers and make them think you’re much better compared to others in your niche, but finding content for your blogs is not an easy task.

In reality, finding content for blogs is one of the most difficult task of content marketing.

In order to help you get your content faster, I’ve come up with 8 ways which can help you produce great content for your blog (or get other bloggers to get it done for you).

Now, let’s get into how bloggers find content for their blog

How to Find Content For Your Blog

1. Produce Your Own Content

We all know – it is a no brainer, right?

Getting ideas on what you should be blogging about is the tough part. Luckily there are some simple tactics which you can use to discover what’s your next post should be.

Turn to Social Media

People today have a penchant for talking about things they are concerned about on social media; be that Twitter or Facebook.

In every niche, everyday, there will always people who are sharing, talking and asking question about the particular topics.

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So, social medias are the good place to get the ideas of your next topic to write and it can also enable you to think of an approach to take on yours topic.

Additionally, social media will keep you updated with hot topics and upcoming trends.

User-Generated Content (UGC)

User generated content continues to be all of the rage on Instagram for some time now. Brands found it to be an amazing way to engage with their followers and retain their existing customers.

While UGC is native to social networking, you’re able to use it for your blog post.

Simply source individual stories and opinions from your audience and followers. Ask a question, and make sure you have obtained all the permissions before you use them on your blog posts.

The best part of it is: none of this actually need you to sit and write.

And speaking of writing….

Get a Content Writing Service

I understand – sometimes the words just not coming out.

That’s why content writing services exist.

All the available content writing services connects you with professional writers who can create engaging blog content for you.

Although you are required to pay for their service, using a content writing service is going to save you a lot of time.

All you’ve to do is to submit an instruction on what content you want, and then just relax. Your article is going to be completed in a few days time.

Repurpose Your Old Content

It often pays to research on data. Just have a deep dive into your analytics page and find which pieces of content that your visitors loved the most.

Look on the number of conversions you’ve received through that piece of content. Then, you can just update or repurpose the original post.

We have just covered several of the lesser known methods for creating your own blog content. Now, it’s time to consider getting other people to write content for your blog.

2. Guest Posting

(What I mean here is that people who write for you, but you don’t have to pay them to pay. Sounds great, right!)

This way to get content is call guest posting. If you accept guest blog posts, you are opening yourself up to a brand new approach and cross marketing opportunities, additionally to enrich your blog with diverse perspectives.

Your guest bloggers will write and publish his/her post on your blog, which in turn give you more content on your blog.

Guest posting is one of the best way to get more backlinks for your blog.

There are some ground rules for guest posting:

They need to cover on a subject you have not discussed before, write it in a greater depth than you, or perhaps offer special insights
Create guest posting guidelines
The individual posting should be someone who is related to your industry
Make a content promotion plan
Keep the communication going

While your primary goal for guest posting is to publish more content on your blog, you should not forget on about long-term goals as well.

One of the greatest things about allowing guest posts on your blog is that you’ll get the opportunity to build a significant connections with other industry experts.

So, their expertise is going to boost your own expertiseas well.

When your (potential) customers see that your business is collaborating with industry influencers, their perception on you greatly improve. In that respect, a guest posting is able to give you a social proof as being a testimonial.

Lastly, it is possibly that Google will likes to monitor the company that you run.

If your business has connections to various other pros, your EAT score will greatly improve.

3. Create FAQ Blog Posts

Google loves them, and customers always have questions to ask. So, you just have to put all the related questions together with informative content and present it in your blog post.

Today, people are asking much more conclusive questions. They know what they are searching for.

So, by serving searchers with immediate answers to the their questions is important.

We all know that finding answers to some of the questions is much more difficult than it should be.

Usually, you will encounter posts with thick paragraphs and no straight way of locating the answer you’re looking for.

If you get into a neatly structured content, it feels as a piece of paradise.

So, how you are you going to create a good FAQ post for your blog?

Fortunately, FAQ blog posts is much more easier to create. You don’t have to rack your brain too much.

Rather, use your standard keywords, and analyse the search results:

What questions and answers are turning up as Featured Snippets?
What questions are mentioned in the individuals Also Ask section?
Are there any similar searches?

Answers are generally provided, which means you can describe it more and put it into your own words.

Put the questions and answers together and you have just created a FAQ blog post which you didn’t spend too much time on it.

4. Buying Articles

While outsourcing writing is certainly one of the greatest choices, you can also purchase pre-written articles.

There are some platforms that provide these kind of services. Individual writers sell articles they created for particular niches.

Nevertheless, you need to bear in mind that if you purchase pre-written articles, they’ll not be adapted to your brand and style. You’re on the risked of simply being one of several buyers for that post.

When you republish articles that’s been published elsewhere, you will not get the SEO advantages. In fact, your could risk your blog on getting a penalty from Google and lose your traffic and site ranking.

Think about buying articles as the very last measure. Although this is one of the way to get content for your blog, I don’t recommend this.

5. Interview Your Customers

Your blog might be home to your the blog posts, but that is not every thing you are going to publish.

Customer interviews are generally a good ways to attract more leads with content marketing.

They give the social proof which the potential customers may need to take the plunge and start doing business with you.

The primary objective of customer interviews, from a content marketing perspective, is to demonstrate the advantages and benefits of your products or services.

But, you should not completely use this promote your company.

Rather, concentrate on asking “what”, “why” and “how” questions:

What problems were you facing?
Why did you choose our company?
How has our product helped you to solve your problems?

Collect as much data as you can to back up the answers.

For example, if you’re selling a article writing software, you would want to ask on the quality of the article and how fast it is being produce with your writing tools.

And finally, you need to incorporate customer interviews into your content marketing strategy.

You wouldn’t write a post without understanding what type of customer it speaks to.

Likewise, each interviewee should stand for a different buyer persona. This way, you’ll need to customize the questions to fulfill the curiosity of certain potential customers.

2 Ways to Interview Customers

There are two ways which you can use to approach customer interviews:

Starting with the customer
Starting with the problem

On the first scenario, you would interview individual customers while keeping the buyer persona in mind.

This way, you’re able to emphasize on the problems which majority of your audience faces. Next, you can to clearly highlight how your product has helped them to resolve their problems.

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In the next scenario, you would start with a common issue that most your prospective customers is facing.

For this, you can also crowdsource answers from various customers to create a well rounded blog post.

6. Write About Case Studies & Reviews

Case studies are a very good way to show your expertise without wasting time.

Customers are constantly on the search for case studies and examples that they can learn from. When you’re able to offer such an invaluable information to them, the conversion rate will be higher.

Reviews

Similarly to case studies, you can also write a review post about a product, services or on any matters.

Most of the review articles do not actually need you to get creative. You just need to state the facts and information, and then write about your personal opinion (or maybe your company’s position on that matter).

7. Write About Other People’s Content

There are plenty of content available. From blog articles to tweets as well as infographics, finding content for blogs is actually not that hard.

So, you just need to save all of the fascinating resources that you came across.

And finally, create a blog post which incorporates them.

It’s that simple, but make sure you always give credit to the original poster ansd sources.

Finding Content for Your Blog – Conclusion

You will find a lot of places where you can get content for your blog.
In this post, we have already talk about how do bloggers find content for their blog. To recap, bloggers can get their content through:

Create the Content Yourself
Guest Posting
Create FAQ Blog Posts
Buying Articles
Interview Your Customers
Case Studies& Reviews
Write About Other People’s Content

Finally, it’s up for you to decide!

The main point here is to create great content for your blog.

So, how did you actually get content for your blog? What is your content strategy? Leave me a comment in the comment box below and kindly share this post.