15 Common SEO Mistakes to be Avoided for Higher Ranking in SERPs

What are the common SEO mistakes to be avoided?

1. Not using Google Analytics data
2. Not creating SEO goals
3. Not performing SEO audit
4. Not creating unique value
5. Not using keywords on anchor text
6. Not doing meta description and title tags
7. Not satisfying search intent
8. Not mapping out your website structure
9. Not targeting the right keywords
10. Not analyzing the competition
11. Not creating content for human – Keywords stuffing
12. Not original content – Publishing duplicate content
13. Not mobile friendly and Slow site speed
14. Not having longer post – Producing thin content
15. Not building your own links – Buying links

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Common Mistakes of SEO

Making common SEO (Search Engine Optimization) mistakes is a very common thing that happen on most sites especially for the beginners. With more than 200+ ranking factors that help search engine to rank a website, its not easy for people to remember all, and it’s quite common to make SEO mistakes.

SEO is quite easy to implement, but it’s difficult to master. A well executed SEO tactics are able to substantially boost search traffic, nonetheless, a poorly implemented SEO with common mistakes could sink your site rankings.

From the rapid changes in marketing environment to frequent changes from search engine and also customer priorities, it’s important for internet marketer to stay ahead of all kind of changes.

As an outcome, SEO techniques are always on the change because of search engines’ developments and changes in consumer behavior.

It’s never been easy to stay informed to all the changes that happened and knowing all the search engine optimization techniques. That’s when marketer start to makes SEO mistakes.

When SEO mistakes have been done, your ranking will be effected, and recovering can be challenging. It may take quite some time to get you the ranking that you deserve.

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What are the most common SEO mistakes?

In this post, I’ll share you 10 most common SEO mistakes that you should to stay away.

1. Not Using Google Analytics Data

Google Analytics is great tool that help you to observe traffic and user interactions throughout your website. It’ll be a huge SEO mistakes if you did not utilize this tool.

By using Google Analytics you’re able to see exactly where your traffics are coming from, find out hich page is populr, track sales, and see how visitors interact with your the site.

Google Analytics also allow you find out which page is no doing well, and which page is starting to perform well. If you’re not using this powerful tool, you might be making big mistakes.

2. Not Creating SEO Goals

Without goals, you plan to fail. It’s a mistake if your site don’t have a goal before you start doing your SEO.

If you didn’t have a clear goal of what you want to achieve from doing your site SEO, then you’re not going to grow your site.

You need to determine what you’re trying to achieve from your site and SEO, and then craft your SEO strategy.

3. Not Performing SEO Audit

It’s important to perform an SEO audit for your site. This is a very common SEO mistakes because there are many sites that did not even do an SEO audit to find out what goes wrong with their SEO.

An SEO audit reviews your website’s overall performance from the search engine perspective and also from the perspective of the clients.

It’s an important steps that need to be done first before creating an SEO strategy that will produce measurable results.

4. Not Creating Unique Value

When you’re targeting on a specific keyword, you need to make sure you provide a unique value to your audience. It’s a common mistakes in SEO that many sites fail to provide values.

You need to be unique. Don’t try to copy other by doing what’s already ranking. You need to be special. Think how you can be creative and do something in a better and different way.

Consider just how you are able to make something radically different and much better.

What I mean with “different” is that you may make your content unique with story telling, using unique datas, using far better design, having way better readabilit, or perhaps simply using a much better multimedia.

5. Not Using Keywords on Anchor Text

While generic anchor text like “Discover more or Click here” will not harm your website, you’ll missed an opportunity to optimize your page SEO.

Anchor text can help both search engine and visitors to know exactly about what site that is being linked to your page.

Rather than using generic keywords phrases, use key phrases that you’re targeting on your page when you’re doing interlinking.

6. Not Doing Meta Description and Title Tags

It’s another big SEO mistakes that’s commonly being repeated by marketers where they forget to add meta descripton and title tags for their page.

You’re going to miss an opportunity to get a better rankings for your content if you’re careless and forget about doing this.

This is one of Googles’ ranking factors. If done right, meta description and title tags can lift the performance of your content.

7. Not Satisfying Search Intent

In doing SEO, it’s a mistake if you don’t take user intent seriously. It’s actually not that difficult and it’s quite important to satisfy the user search intent.

Always try to ask yourself this simple question, “What are they looking for when they enter that search query?”.

You need to stand in searchers shoes and try to think what’s in their mind, whenever you try to decide on targeting a keyword phrase. Make sure you give what they are searching for.

8. Not Mapping Out Your Website Structure

A well designed site architecture can have a good SEO impact for some reasons. Many sites have overlooked this which makes it another common SEO mistakes that people do.

A solid website architecture helps Google to crawl your site more effectively, it allows Google to index your web pages faster.

Other than that, it also help to grow your site general authority, and this helps make ranking much more easier. In short, you will not to have tons of backlinks to rank.

9. Not Targeting the Right Keywords

Keywords with high search volumes might seems to be very tempting for many bloggers and marketers especially the beginners. They’ll choose to target those keywords with a hope of getting tons of traffic to their site.

This’s an extremely bad idea and it’s another common SEO mistakes, particularly if your site did not have the authority weight to compete in mid to high level competition.

If your site is still quite new, concentrate on keyword phrases that have lower competition, which means that you could easily get ranked and get some traffic to your site while establishing your authority.

10. Not Analyzing the Competition

It’s a dreadful mistakes in SEO if you don’t analyze your competition. By analyzing your competition, you’re able to find out what is working and what isn’t.

It can help you to avoid making mistakes that others are doing, while helping you to improve better on what others are doing well. By analyzing your competition, you may come up with better strategy to outperform them.

11. Not Creating Content for Human – Keywords Stuffing

It’s a mistake if you are creating content just for the purpose of SEO. You should instead create good content for your target audience and real people to read. Not for robots to read.

It’s quite often to see marketers trying to stuff keywords and phrases into their web pages and contents aggressively. This is a very common SEO mistakes that might put your site at risk of getting a penalty from Google.

If you’re doing keywords stuffing you should stopped it. You need to focus on creating quality content that are relevant to your topic.

12. Not Original Content – Publishing Duplicate Content

Usage of duplicate content are a very common issues that has been widely used by many. It’ll harms your site and it’s an SEO mistake that you need to avoid doing.

Google is always there hunting for duplicates site and ready to heavily penalized any sites that make this mistake.

Google might consider your site as spam they’ll pull down your site rankings which might as well hurt your site traffic overnight.

13. Not Mobile friendly and Slow Site Speed

With more and more people surfing the web each day through their mobile phones, Google has become certain to prefer sites that load faster and well mobile optimized compare to those site that are not mobile friendly.

Time has changed, and if your site is not yet mobile friendly, then you’ve just make a common SEO mistake.

It’s important for your site to be mobile optimized with a fast loading speed. And not only for mobile, but your ranking will also be affected if you didn’t optimzed your website as well.

14. Not Having Longer Post – Producing Thin Content

When people talk about “thin” content, most people will think about web pages with minimal word counts. That’s a great sign that everyone knows.

Having a thin content doesn’t help in SEO and it makes your site looks low quality. Your need to make sure your post is not too short and it provides values to your audience.

15. Not Building Own Links – Buying Links

Many people are simply throwing cash at link vendors and hoping to get floods of visitors to their site.

This is a silly SEO mistake which is commonly done by marketers who are impatient, too busy or too lazy to create their own backlinks.

Buying links will bring more harm than good to your site. You never know what kind of links and where does they send you the links. you might put your site at a great risk.

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Common SEO Mistakes to Avoid – Conclusion

Sometimes, it’s unavoidable to unintentionally make common SEO mistake. Making SEO mistakes may affect on your site traffic and the overall performance of your site.

It’s important for you to apply SEO strategy to beat your competition, get a better ranking, and get more traffic to your site.

With the above list of the common mistakes of SEO, you already know what you should and shouldn’t do to avoid common SEO mistakes.

So, what other common mistakes which I’ve missed out that you think shoul be in this list? And what is your SEO strategy? Let me know in the comments box below and kindly share this post.