How to Write a Good Social Media Profile
- Use your business or brand name on your social media profile.
- Choose a memorable username.
- Use the same username across all social media.
- Always put up a profile image.
- Use social media profile background or cover image.
- Add your link on the profile page.
- Write a professional social media profile bio
- Use social media optimization (SMO) on your social media profile.
Writing a Good Social Media Profiles for Attracting More Followers
Today, the usage of social media has become an essential daily activity for many people. People use social media for social interaction, stay in touch with others, get access to information and news, to fill up spare time and etc.
For those who have a social media account, they’re required to filled up their profile page. By filling up your profile page, it will be easier for others to find you and get to know more about you.
Although there are many incomplete profile with little information on social media, having a good social media profile are able to allow you to attract and connect your business with new and existing customers or followers, get more exposure online and improve your online reputation.
You should think it this way and treat social media profile as a landing page for your personal brand. People will normally get into your profile page to find out who you are when you post something or respond to other’s post.
Other than that, your social media profiles are perhaps the very first encounter that a person will have with your brand, and you need that very first impression to make visitors serious about knowing you more.
What is a Social Media Profile?
Social media profiles are a description of individuals social attributes which identify them on social media websites such like Facebook, Twitter, LinkedIn, Pinterest and etc. A social media profile consist of a detail of an individual such like name, age, location, contact, bio description and etc.
Why is Social Media Profile Important?
It’s important for you to write a good social media profile especially when your social media account is for business or branding purpose.
There are a few reason why social media profile is important. I’ve outlined the 8 most prominent reasons below.
1. Improve Brand Awareness
Social media profile is important to help you build brand awareness. It allows people to know more about you, your business and your brand, while at the same time it helps to improves visibility among prospective customers.
2. First Impressions Count
Customers are much more discerning about which brands or businesses that they support. Before they make a decision, quite often they’ll run a quick search on social media to find out more information.
So, by creating a professional social media profiles, it’s going to help you create a good initial impression and build brand’s authority. Additionally, it indicates that your company is approachable, trustworthy and knowledgeable.
3. Brand Personality
With the availabily of social media, connection between people is getting more and more important now. Customer wish to connect and not only waiting for you to promote them something.
They are not interested in corporate style social media posts. You should show your brand personality in everything you share. Followers and fans want to see the real you who are behind the brand.
Your social media profiles plays an important part to your brand personality. This can lead to develop emotional connections behind their choices either to support or even reject your .
4. Stand Out of Competition
Creating a great professional social media profiles can makes you stand out from your competiton. Customers always like to make comparison.
If your brands keep updated and is doing better than your competitors, you’ll have a big benefit over them. A great social profile should be engaging and appropriate for customers. It should also be one step ahead of your competitors.
5. Increase Conversion Rate
With more and more people visiting a brand or business page on social media, there’s a greater chance that you could increase your conversion rates.
You can use their social media profiles to inform visitors about exclusive discounts and offers in order to increase conversions rate. Make sure your social media profile should be engaging and create valuable connection.
How to Create a Professional Social Media Profile
Have you always think of how to make your social media profile looks professional? Or perhaps you have always wanted to create a professional social media profiles but you’re not sure how to do it?
In this blog post, I’ll be writing on how you can create a professional social media profile that could benefit your business and brand in the long term.
1. Use Your Business or Brand Name on Your Social Media Profile.
When you’re writing your social media profile for your business, you should use your business or brand name. Avoid using your name because that doesn’t make much sense when your social media page is taking about your products an offers. Using your business name in your profile help to boost your brand awareness.
2. Choose a Memorable Username.
When you’re creating a social media profile, choose a username that are related to your business, and it must also be easy to remember for clients.
This can help others to remember your page name. You might also find that they’re more willingly to mention about your business in a comment if they could remember your username easily.
3. Use the Same Username Across All Social Medias.
If it’s possible, and your chosen username is available, try to use the same username across all other social media that you own. It allows other people to easily know that it was you on other social media.
It also helps you to easily brand yourself when you have the same username across all your social media profile. But sometimes you may find your username has been taken by others.
If your username that you wish for is not available on other social media platform, try to find one that is quite similar to what you want.
4. Always Put Up a Profile Image.
Don’t leave your profile image empty, it’s ugly. Upload a profile image on all of your social media profiles page. This is a terrific way to allow your fans and followers to find your social media page easily and quickly.
By having a profile image on your page, it makes other people to trust you and know that your site is not a spam site. Whether to use a personal picture or a company logo in your profile image, it depends on your goal.
Use your personal image if you’re the face of your company or you’re running a smaller business. If you’ve a bigger scale of business and brand, then it’s better for you use your company logo as a profile image.
5. Use Social Media Profile Background or Cover Image.
Most of the social media websites allows you to put a cover image. This is a space for you to add additional information that shows your personality and your brand.
You can use images that somehow tells about your brand. It’ll be great if you can use image that are not too distracting. Make sure this image did not overtook the importance of your profile image.
You can always get a graphic designer to help you come out with a great cover image. This can helps to make your social profiles looks professional and complete.
6. Add your Link on the Profile Page.
It’s important not to forget to add your site link on your social media profile. This will make it much easier for followers to click on your website link and head to your site.
It’s a good idea if you could add yor landing add your landing page link on your profile page. This can help you track your site traffic while allowing you to make a special offer to people who found you.
7. Write a Professional Social Media Profile Bio
A social media profile bio is a crucial part of any social media site. This is where you add a sentence or two about your business or yourself.
Some social media site allows a long you to write a long bio, while others are only allow limited words. So, use your bio to the fullest.
To write a professional social media profile bio, you can start with what you’ve accomplished. By the end of your bio, don’t forget to add a call to action.
8. Use Social Media Optimization (SMO) on Your Social Media Profile.
If you want to create a professional social media profiles, you could use social media optimization (SMO) tactic on your social media profile. Applying SMO tactics on your social media alows more people to easily reach you.
When you’re creating your website and blog, you probably already know your keywords. Now, you’ve to use that keywords on your social media profiles.
Include those keyword when you’re writing your your bio. However, you should always make sure that you’re not over doing this. You can still be slapped with a penalty on social media for keyword stuffing.
Social Media Profiles Conclusion
When you’re establishing your business social media account, the first things to do is to set up your accounts and social media profile correctly.
If you already been using social media for some time, you should check on your profiles to ensure everything is in order.
Check on your social media to see if it requires any update or improvement. You can use the above guideline to help you create a professional social media profile that could help to increase more followers.
It’ll be worth your time to create or improve your social media profile because a professional social media profile leave a good impression on visitors mind, and it leads towards a long term success for your business and brand.
So, how did you improve your social media profile? What is your strategies to increase social media followers? Leave me a comment below and kindly share this post.