7 Strategies to Find The Right Keywords For Your Blog

How to find the right keywords for your blog?

1. Identify your goals
2. Ask stakeholders
3. Think on your audience shoes
4. Make a list of related topics
5. Look at your competitor keywords
6. Find long tail keywords
7. Use keywords research tool

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Finding The Right Keywords

As you might already know, keywords plays an important role in ensuring the success of your site. Finding that right keywords for your blog might seems to be easier said than done. But if you’ve found that right keywords for your niche, you’ll see a boost in your traffic and rankings.

Right from the start, doing a keywords research is an important component for both content optimization and search engine optimization (SEO). If you would like your content marketing, email marketing and website to gain the best results, then you’ll need to know how to find that perfect keywords.

That is what this guidelines is all about. By the end, you will have a comprehensive knowledge of keyword research, what is it, why keyword is important, and how you can find that right keywords for your blog.

Now, let’s get started.

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What Are Keywords

Keywords are a phrase or single words that’s applied to internet marketing which online users uses to do a search in the search engines or search bar on other sites.

Keywords are also topics and idea that describe what your content is about. It is the phrases or words that people enter into the search engines or search bar whenever they are doing a search online.

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Why Keywords Are Important

Keywords are important because they tell the search engines about your website page content.

The keywords are also important because it determines what kind of traffic you’ll be getting from the search results for the keywords that you’ve been targeting.

Therefore, you’ll need to make sure that you choose the right keywords which are pointing to your target audience. Doing this right will get you a lot of targeted audience to your blog.

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How to find the right keywords for your blog

There are many ways to find the best keywords for your blog. You can either do it manually or even by using a keyword research tool such like as Keyword Tool.

But whichever way you pick, there are few steps which are crucial that you’ll need to take.

Below are the 7 steps to help you carry out a thorough and proper keyword research:

1. Identify Your Goals

In everything you do, no matter in blogging, in business, or even life, you’ll first need to identify your goals. Your goals provide you with a direction to ensure your success.

Knowing what you wish to accomplish at organizational or business level gives you an idea what your audience is very likely to search. From that starting point, you can start doing research to find your best keywords.

2. Ask Stakeholders

When you want to know something, just ask. With goals in place, you should be ready to find that perfect keywords.

In order to make a seed list, you’re able to collect ideas and insights from stakeholders such like people in marketing team, yor audience, salespeople, and potential customers.

Obtain input from the stakeholders of whatever they will look for when they’re trying find your services, your business, your content or even your products. Once you’ve the list of keywords, next you can do filtering to find the best keywords that match your business and topics.

3. Think on Your Audience Shoes

When you’re looking for that perfect keywords for your blog, you’ll need to know who is your target audience. They are the one who read and keeps your blog survive.

You’ve to always put yourself in their shoes to find out what keywords phrase they’ll be typing in the search bar.

Always ask yourself about this:’If I need to find one of those services or products, what will I type into the search engine?’

4. Make a List of Related Topics

Depending on your blog main category and the objectives you try to achieve, drill down your topic into more smaller topics. Put together all the related topics into a list which you would like to get ranking on search engine.

Make sure all these topics are important for your brand or business and it must be related to your buyers personas. Think what topics that’s in your industry which your audience will search in Google?

To find the right keywords for your blog, these list of topics can later be divided to phrases that are associated with those topics.

5. Look at Your Competitor Keywords

In most of the niche you are in, they’ll already be someone who’re writing on the same topics as yours. You’ve to find out who is your competitors and look into their site to see what they’re writing and keywords they’re targeting.

Checking out your competitor’s keywords will help you find out on the keywords you might have missed out. Besides that, it’ll also help you to broaden your list of keyword ideas.

6. Search for Long Tail Keywords

Basically, long tail keywords are a mix of 3 or maybe even more words, and sometimes it might be in a phrases. Long tail keywords usually don’t have much search volumes, but they can help you to attract targeted traffic to your blog.

Generally, they are less competitive by nature, and it’s much more easier to get a better ranking on the search engine. To generate quality traffic to your blog or site, you can choose long tail keywords that are relevant to your brand, products and services.

7. Use Keywords Research Tool

If you’re using Google Ads, you can utilize their Keyword Planner Tool to find your potential keywords for your topics. It’s a free tool that was provided by Google.

Other than that, you can use other tools such like Ahrefs and SEMrush to find the perfect keywords for your blog. These are a more professional tools where they provide you with a more detail information on keywords volume, competitions, rankings, similar keywords, and etc.

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Finding That Right Keywords For Your Blog – Conclusion

Finding the right keywords is important for your blog and it’ll ensure your success. You have to use your keywords wisely and not to spam around.

You can choose to use your keywords in your blog posts, meta tags, social media and etc. Placing that best keywords within your content will increase the visibility of your site and it allows visitors to easily find your site from the search engine.

It’s essential to keep monitoring your keywords and make a tweaks as when is needed. Doing this will enable you to stay on top of the competition and reach your success soon.

So, how did you find the right keywords for your blog? And what criteria did you look into when doing yor keyword research? Leave me a comment below and kindly share this post.