8 Surefire Tips to Get Direct Advertisers to Your Website

How do you get advertisers to your website?

1. Focus on your blog’s niche and post frequently
2. Show Your Expertise
3. Determine your website statistics and data
4. Improve your site ranking
5. Develop a media kit
6. Be proactive
7. Give your blog a professional look
8. Respond promptly to inquires

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Getting Advertisers to Your Website or Blog

Have you ever noticed that advertisement is everywhere around you? No matter where you go or whatever website you’ve visited, 80% of the place that you’ve visited will definitely have an ads.

Today, advertising has become one of the most popular way for businesses to create brand awareness and get more new customers. With the growing popularity of advertisement, advertising on a blog or website has become a great opportunity for many people to make money.

If you’re running a blog or website, and currently looking for ways to add fresh revenue stream to your business, you should consider placing ads on your blog or website.

You can sell a spot on your blog or website to advertisers in order for them to place their ads. The more visibility of the spot, the higher you’ll price you can charge the advertiser.

If there are advertiser who want to buy your space, you’ll be making easy money just from that ads. Sounds easy right? You simply put up advertiser ads on your site, and there comes the money.

But, the truth is that getting advertiser who’re willing to pay you for a spot on your site is not easy. Your site need to be attractive for the advertisers and could in return benefits them if they take up your ads spot.

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Best Way to Get Direct Advertisers to Your Site

Before you try to get advertisers to your website, here are some tips which could help your site to be more attractive to the advertisers.

1. Focus on Your Blog’s Niche and Post Frequently

You need to bear in mind that niche is a crucial element in advertisements. So, you’ve to look for advertisers that are relevant to the niche of your site.

Advertisers are constantly searching for blogs and websites with particular niche that are related to theirs, in order to reach their targeted audience. So you’ve to update your blog on a frequent basis and put up quality contents to get advertisers.

Consistent posting will assure the advertisers that your blog or website will always have fresh content, and this means that there will be fequent flow of traffic into your site which will make their ad be seen.

2. Show Your Expertise

If you would like to draw in the interest of advertisers, you need to convince the advertisers that you the industry expert that have great knowledge about you niche.

You can show your expertise by writing high quality blog posts with infomative and useful contents. Make sure you did research on your topic before you write, and write it out in detail about your research and knowledge. From your writing, advertisers could know if you’re serious and really know about niche.

3. Determine Your Website Statistics and Data

The primary things that all potential advertisers want to know is the amount of traffic that your site is attracting on everyday and every month.

There’s simply no industry standard for traffic. Different advertisers will have different standard and expectation for website traffic. To find out the numbers of your website visitors, you can use free Google’s Analytics tool.

Some advertisers will want to know other data from you such like, the age of your visitors, gender or educational and income levels of your the visitors. You can find out about this date by can using Quantcast.

4. Improve Your Site Ranking

Other than the focusing on your niche and traffic, your blog or website ranking is equally important to get advertisers to buy your site space. A higher site ranking shows that the higher chances that your advertisers as will be seen by people.

Advertisers are going to check your blog’s ranking from diverse ranking websites before they buy your a spot on your site. By enhancing your site Google PageRank and Alexa Rank, you’ll able increase your chances to attract advertisers into your site.

5. Develop a Media Kit

When you already know your site’s data and statistic, create an advertisers page on your site or even a downloadable info packet which lists everything that you provide for potential advertisers.

This information packet should consist of your site traffic statistics and datas, the outlines of your content, size of the ads and prices, special discounts and offers for potential advertisers, and your contact information so that the advertisers are able to make a buying decision.

If you’re not sure how much to charge for the advertising rate, you can always check out your competitors sites and see what kind of price they are offering for advertisers.

6. Be Proactive

Selling ads is not exactly about putting up a site with your prices and stats, and then it back while waiting for inquiries and sales from advertisers.

To start with it, you’ll need to reach out to potential advertisers and let them know you have an ads space to offer them on your site. Provide them with all the information and data about your site for them to consider to buy your space.

There is one easy trick where you can attract advertisers to your site. You can find potential advertisers by visiting your competitors site (which have about same size of your audience) and see what ads have been display on their site.

Click through the ads and try find out the contact information of the advertisers. Contact the advertiser and show them your offers.

Keep in mind that not all the advertiser will take up your offer. This process is going to takes some times before you can really get an advertiser o advertise on your blog.

7. Give Your Blog a Professional Look

An professional look on your website is one of the good way to get advertisers. Select a theme that provides a corporate feel and requires a mix of colors that fit the niche of yours. You can additionally add an advertisement spot to draw in the advertisers of yours.

8. Respond Promptly to Inquires

When you received and inquiries about advertising in your email, that show a potential advertisers is interested to work with you.

By answering to all their questions and respond to their email promptly, it shows them that dealing with you are going to be a good experience.

Provide the potential advertisers with great customer support and they will be much likely to buy your ad spot that they are inquiring about.

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Getting Advertisers – Conclusion

The above mentioned tips are great to help you in getting advertisers to your site. You’ve to improve your site traffic, blog’s visibility, and search engine position if you want to draw in advertisers into buying ad space on your website.

Earning money from your site through ads is not about putting up a handful of ads and getting a paycheck. It takes a lot of effort to test and research on your site to find out the best marketing strategies that works for your site.

Sometimes, your audience might resist to the presence of ads on your site. If you did not place the advertisements in the right place, you might end up losing far more revenue and customers than you can really gain.

To ensure ads does not affects your site, you need to do testing and research before attracting any advertisers into your site.

So, that’s how you can get direct advertiser to your website. Other than advertising, what other ways that you are monetizing from your site? Which have work well for you? Leave me a comment below and kindly share this post.