Why you must should use multiple social media accounts?
- Reach a bigger size of audience.
- Improve Your Search Engine Rankings.
- Provide a better customer service.
- The competitors of yours is already there.
Having Multiple Social Media Accounts
Today, most people especially those of the working age are already on the social media sites. It’s quite common for an individual or businesses to have multiple social media account on different platforms.
Some of the most popular social media today are Facebook, LinkedIn, Twitter, Instagram, Snapchat, and Pinterest. With the prevalent use of internet, it has resulted in broad social media engagement.
So, is it better to have multiple social media account on different platforms?
Before we get into that, let’s see the importance of social media.
The Importance of Social Media
Social media plays an important role in building relationships, enhance communication within people and connecting people from different location within a single platform.
As for businesses, social media is important not just only connecting with key influencers and also journalists covering your company’s industry, but additionally it offers a great chance to provide customer care by collecting input, responding to their queries and listen to their feedback.
Having a social media account is able to help you in attracting more traffic to your site. It offers an additional way for you to post information, news, and views.
Other than that, social media is also important to providing a brand new and accessible way to communicate with your potential and existing customers.
Is it Better to Have Multiple Social Media Accounts?
Yes. It is better to have multiple social media account in different platforms. Having multiple social media account could be an excellent way to grow your business and brand.
It also provides an additional way to keep in contact with existing customers, help you to attract new potential customers, get you more traffic to your main site, and allow you to promote your offers.
Why You Should Use Multiple Social Media Accounts?
It’s no longer a secret that social media and content marketing is regarded as the most popular marketing method use by both personal and professional.
Today, most of the internet marketers use social media to reach out to their potential and existing customers.
It’s obvious that social media platforms have proven as a highly effective marketing tool which have been taken advantage by many of the businesses.
Nonetheless, if you’re focusing on using a single social media account and have been disregarding other platforms, you’ve made a big mistake.
In this post I’ll be discussing on the reasons why you should use multiple social media on different platforms.
1. Reach a Bigger Size of Audience.
It’s impossible to reach a bigger audience with just having one single social media account and platform.
The chances of reaching your target audience will be small if you’re using just only a single social media account because there are many social media that is available for people join.
Having a multiple social network account on different platforms is going to increase your reach and it allow you to connect with a lot of people.
Nonetheless, rather than registering for every social media account, do some research and find out which platform your target audience use the most.
2. Improve Your Search Engine Rankings.
Your content is the main reason that makes people reach your site or page. If you’ve more quality content on your site, you’ll have a better chance to rank higher on the search engine.
Social media is an element of the content that can help to boost your site rankings. By having your business name available on multiple sites, it’ll benefit your site in many ways while helping you in your search engine rankings.
3. Provide a Better Customer Service.
No businesses and people would want to have a bad reputation, particularly when word can spread virally as a wildfire on the web.
By having a multiple social account on several platforms, it allows you to monitor what’s being said and mentioned about you on social media.
Being present in multiple platforms, customers can easily reach you and drop you messages directly in your inbox if and when they’re facing a problem with your products.
If your businesses get into fire on socia media, you can put off the flames by taking the initiative to answer negative comments about your products, services or businesses right away.
If you get unwanted comments or maybe questions directing at you, respond with a means to fix the issue that your customer are facing.
This’ll show them that you would like to resolve any issue they’ve, reversing your reputation from bad to good.
4. Grab Potential Customers from Your Competition.
Even if you’re not a part of a social media site, there is a high probability that your competition is already there.
Rather than allowing them reap all of your potential customers and take the advantage which you could be getting, you need to be a part of that social media community.
It’s quite easy to find out which social media accounts the competition is using, because most businesses will normally list their social media network on their site.
Strategy Before Getting Started With Multiple Social Media Accounts
During the past few years, it has become a trend that many businesses has start to shift their focus into social media for good reason. If you didn’t have any social media accounts yet, you should should join some of them today.
But before you get started on multiple social media accounts on different platforms, you’ll need a strategy with the important elements:
1. Write Quality Content.
Don’t simply just hit the publish button. Create quality content for your site and make sure you’re writing something significant that your audience will want read.
2. Use Images.
Don’t simply post text and links. It’s boring. People like infographics and pictures. According to research, visuals are processed 60,000 than text in the human brain.
3. Be Consistent.
Rather than only posting when you’re free, you need to post something at the same times every single day (or two days once or once a week) so that your audience knows when they should expect it.
4. Engagement.
You need to interact with the your audience through social networking, Always respond to questions they post and get engaged with them by asking them questions related to your topic.
How Do You Successfully Manage Multiple Social Media Accounts At Once?
By now, you’ve already know why you should have multiple social media accounts. Lastly, I’ll discuss about how you can successfully manage multiple social media accounts.
Here are the 5 steps to help you run yours multiple social media accounts successfully
1. Document Your Social Media Strategy
If you’ve a team of individuals who help you to run multiple accounts, it could be hard to get everyone to be on brand.
By coming up with a social networking strategy, including procedures, guidelines and policies, you’re able to provide your team something to follow.
Even when each of your account has it’s own objectives to meet, a documented strategy is able to help everyone in your team to stay in sync and not to stray from your company’s message.
2. Use Social Media Management Software
It can takes a lot of time to distribute the exact information into multiple social media accounts on various other platforms.
There is a social media management tool which you can use to help you manage your publishing work and engage with your community all in one place, such like Buffer, Hubspot, and Hootsuite.
These tools are able to allow you to post identical or similar content to various accounts on various networks simultaneously with just a click of a button.
3. Create an Editorial Calendar
Editorial calendars are helpful to ensure everything is in order and in line with your marketing strategy. It also provide your team with a clear direction to stay on brand.
This can be done by using social network management program. It puts everything in a single location and also gives a reference for social media managers.
Additionally, editorial calendar could be useful in spotting missed opportunities or even gaps in your publishing schedule.
4. Monitor Your Account Activity and Engagement
A lot of companies post daily, get a good amount of engagements and likes, but many of them are not sure exactly where they’re coming from or how they are able to cash in on them. Most of them have neglected on th social media analytics.
By monitoring your social media activity, it can provide you with tons of insights such like who is your audience, where your post located, what’s the best time to post, which post have most engagement and etc.
Monitor this kind of data for a period of time and collect as much of it as of possible. Once you’ve collected enough data, analyze it and see how you can work out a content and marketing stategy to reach a bigger audience.
5. Analyze Your End Result
It is essential to analyze the end result of your social media startegy. Are having multiple social media accounts on various platforms doing better compared to a single acount? Does each of your social media account contribute to your business or brand name?
You’ll never know how well your social media accounts are performing without doing a thorough analysis. Putting your social media strategy into work and analyze it by end is the only method for you to find success in social media.
Having Multiple Social Networking Accounts – Conclusion
Having multiple social media accounts on several other platforms is always a better choice no matter for individual or businesses account.
There are many good reasons that you should use multiple social media accounts. It can help you reach a bigger size of audience, improve your search engine rankings, provide a better customer service and help you grab more potential customers from your competition.
While to successfully manage multiple social media accounts, you can document your social media stategy, create an editorial calendar, use social media management tools, monitor your account activity, and analyze your end results.
So, what do you think about having multiple social media accounts? What is your social media strategy? Leave me a comment below and kindly share this post.