9 Harmful Social Media Mistakes to Avoid for Your Brand

What are the common mistakes in social media?

Not knowing who is your audience
Having an incomplete profile
Don’t have a social media strategy
Posting off brand content
Posting inconsistently
Using the wrong images and videos
Posting in a silo
Didn’t response to comments
Trying to increase numbers of follower too fast

Social Media Mistakes

Today, social media has become one of the top choice for internet marketer to run their marketing campaign. No matter in which industry or fields, it’s for sure that every internet marketers have the same goal which is to put their brands in front of the audience.

Social media is one of the place that have the most active users and that has always be the reason why internet marketer love to use these platforms for marketing purpose. In an effort to stands out in these social networks, it’s quite common for internet marketers to make several mistakes which can be avoidable.

Social media users are mostly unforgiving. By repeating on the same mistake again and again can make you lose their trust and lose the numbers of your following.

Common Social Media Mistakes to Avoid

Everyone makes mistakes, and some of the mistakes can be avoided. By avoiding the common social media mistakes, your marketing campain can be more successful.

Here are seven social media marketing mistakes that every internet marketer must avoid.

1. Not Knowing Who is Your Audience

It’s a big mistake in social media if you do not have a better understanding about who your target audience is. Knowing your target audience should be the first thing you should do.

Your audience should always be in your top priority when you’re planning what type of social content you want to post. Not just that, but you also need to know your target audience personas and which platforms are spending most of their time.

If your target audience personas are tend to be more of the Gen Z age range, then you should focus more on social site like TikTok. And if your target audience are are mainly working professionals, then you should put more of your focus on social platform such as LinkedIn.

2. Having an Incomplete Profile

One of the common mistakes which I noticed from many social media accounts is that many of them have an incomplete profile. It’s important to have a complete social profile which have elements such as a bio, profile picture, URL, header image and etc, based on the platform.

Having a complete social media profile will make your accounts more professional and it makes people to have more trust on you. Not only that, but it also offers useful context for your potential followers whenever they end up on your profile page.

3. Don’t Have a Social Media Strategy

There are many people and businesses that abandon their social media after giving it a second thought. The reason of this is because they made a mistake for not having a social media strategy before they started earlier.

Running a social media accounts is a different from running a website. So, if you are still on and choose to be on social media, you’ll need to carve your own social media strategy. This can ensure you social media presence is professional and it’s reflective of your brand.

It’ll also help to avoid you from posting out of your topic while keeping you on your publishing schedule which seems sensible for you or maybe your team members.

4. Posting Off Brand Content

It’s advisable for you to map out just what does and doesn’t belong on your brand’s social profiles. You need to make sure your content is relevant to your business brand in mind.

Posting content which is out of your brand is a huge mistakes in social media, which can cause confusion for visitors and followers. The rules is to post valueable content that are related to you brand and present it to your visitors.

Make sure you did a good research, be positive, and keep it short and simple before posting any content. It’s good to add images and videos. But again it must be relevant to your brand and topic.

5. Posting Inconsistently

Publishing inconsistently is another common mistakes that we can noticed on social media. You don’t have to post on your social media profiles multiple times a day or posting everyday.

What you should do is to post as consistently as you can. Doing so will make new visitors and your existing followers feel that your social media profiles is not abandoned with old contents.

As part of the method stated above, you or your team members should plan to post on every of your social accounts at least one time in every 1 to 2 days. And try not to simply publish anything, you’ll need to post something that gives values to your visitors and followers.

6. Using the Wrong Images and Videos

Good quality image and videos can speaks for itself better than words. If you’re not using it, then you might be making another mistake on social media. But of course, you image and videos that provide values.

If your images and videos doesn’t provide any values, then it’s better for you not to post anything. A good visuals can grab the attention and increase your brand impression, but a bad one is going harm your brand and businesses. So, you should be careful when you’re posting visuals content.

7. Posting in a Silo

There is a reason for social media to be called ‘social’. It’s about people interaction within community, and it’s not just about you alone.

You’re also able to start a discussions through posting questions on Twitter or Facebook, or perhaps using Instagram Story features like quizzes and polls to encourage engagement in your social community.

With this in mind, you should always try your best to respond to comments, connect with fans and followers, and also follow businesses and customers which is in your industry.

8. Didn’t Response to Comments

On social media, ignoring other people comments is always big a mistake which should be avoided. Social media accounts of brands and businesses are often assessed by the engagement.

But, there are many brands and businesses who failed to respond to peoples comments. Replying to comments doesn’t costs you anything. It can helps you to enhance your relationships with your followers and boosting customer loyalty to your brand.

9. Trying to Increase Numbers of Follower Too Fast

You definitely want to build a huge followers for their social media accounts. Adding too many new connections each day does not mean that people will want to follow you back.

Actually, most social media platform have certain regulations and rules, and you might risk losing your social media account if you continuously adding way too many people per day. This is a riskier social media mistakes which you should avoid.

It would be better to steadily expand your followers under the radar by adding or deleting 10 to 15 connections each day. This can ensure you don’t go against the rules and regulations of those platforms.

Mistakes to Avoid In Social Media – Conclusion

Nowadays, it’s necessary for brands and businesses to be on social media to stay competitive. Having a social media presence for your brand is good but it can bring more harm to your brand and business if you makes mistakes.

Fortunately, by understanding these typical mistakes that you should avoid on social media, you’re able to post carefully while maintaining your social media presence which focus on your brand missions and target audience.

So, what other social media mistakes that you think should be avoided which is not in this list? Let me know by leaving your comment below, and kindly share this post.