Why you shouldn’t use traffic exchange?
- They affect your bounce rate
- Low conversion rate
- You may get spammy backlinks
- Some of the websites are spammy
- It is against most search engines policies
You’ve most likely heard about traffic exchange websites and perhaps you already have the intention on trying them to drive traffic to your site.
But, wait! Before you jump into traffic exchanges, here’s a word of warning for you: Traffic exchange websites aren’t well worth your efforts and time.
The way traffic exchange websites work does not have any substantial benefit for your site or blog. There are chances that you might be getting a little traffic out of an exchange website but most of it are worthless traffic.
If you look into your traffic stats, you might notice that there is a spike of traffic when you’re doing traffic exchange. Basically there is nothing to be happy about even if there is a spike of traffic because these traffic doesn’t provide any value to your site.
It would be a wiser choice if stay away from traffic exchanges sites and focus on building your traffic with content marketing strategy, search engine optimization (SEO), direct advertising, and social media marketing.
All these strategies are worthwhile because they help you to generate organic traffic for your blog.
They bring in real audience who’re really looking for something and would like to read your blog post because of the value of your content.
What Is Traffic Exchange Websites and Their Purpose?
A traffic exchange websites are a kind of site that provides a service for website owner or webmasters to promote their site in exchange for traffic with other members of that particular group.
It’s something like the autosurf concept with the exception that traffic exchanges are normally runs manually.
In traffic exchange websites, most people visit your site not because of your site content but for the purpose that they want you to return the favor by visiting their site.
Do Traffic Exchanges work?
No. Traffic exchange sites don’t work in getting quality traffic to your website as how you want them to. You should avoid using traffic exchange network.
Traffic exchanges can be utilized to increase traffic to your site but most of the traffic are worthless and doesn’t provide value or benefit to your site. Traffic exchange is not a sustainable method in generating website traffic.
Why You Shouldn’t Use Traffic Exchange For Your Site?
As a blogger or website owner, getting more traffic to your website plays an important role for the success of your site. You’ll need to drive quality traffic that converts.
If you’re planning to get into traffic exchange or already been doing it, you’ve need to stop it because it’s simply a waste off time and it doesn’t generate you any quality traffic.
Now, let’s get into the reasons why you shouldn’t use traffic exchange sites.
1. They affect your bounce rate
The bounce rate of your site really matter. Rather than emphasising on the number of visitors that you’ll get on your website or blog, you should instead emphasis on improving your site content.
Most of the time, people will just leave your site right away if they didn’t find what they’re searching for. With traffic exchange websites, the visits you’re going to get will last for less than 30 seconds.
On the other hand, if you receive traffic organically, they’ll probably spend a little more time on your site with at least a few minutes. These are real visitors who’re searching for something and they’ll really read your content.
2. Low conversion rate
No matter you are receiving automated or an actual manual traffic exchange involved, it actually doesn’t help your site in anyway since all these site visitors are not interested in your content.
They’re visiting your site for the purpose that they want you to return the favor by visiting their site. While some others visit your site just to earn a 2 cents credit which is offered by some of the traffic exchange websites.
Therefore, if you’re trying to promote a services or products to the traffic exchange visitors, the conversion rate will incredibly low or none.
No one will bother about what products or services you’re promoting, they’re just trying to complete their job to give you a hit and jump to the next site.
3. You may get spammy backlinks
Think of it in this way. Let’s say that the traffic exchange is manual and real, that individual who is going to get into your site will need to click on a link on the traffic exchange websites to get to the right place. So that is how your site link are risked of being ended up on a potentially shady site.
Needless to say, the quality of the backlinks which you site are getting play an important role. Quality backlinks help your site to secure a better rankings in the search engines.
If search engines like Google notices that you are getting links from traffic exchanges websites or even suspicious sites that have crappy content, you may be penalized for that.
4. Some of the websites are spammy
A lot of the websites that provide such services are filled with adware, viruses or malware, and this is quite true if they depend on automated bots or software for traffic exchange.
Apart from that, the visits you’ll get are mostly fake. There are for sure going to increase your site traffic, but it’s a worthless traffic that’ll harm your site.
5. It’s against most search engines’ policies
Not only Google, but various other search engine have stringent policies against traffic exchanges.
Traffic exchange is almost the same like link exchanges – where you might be asking other blogger to include a link to their website, and you would do the same in exchange. But nowadays, these methods are greatly frowned upon by Google.
If you’re monetizing your site with Google Adsense, you may get your account banned or penalized due to the usage of traffic exchange methods to drive traffic to your site.
Conclusion
Traffic exchange site is a toally a waste of time, and to get started, you’ll need to pay for membership or visit some other people sites in order for others to visit yours.
People who use traffic exchange websites usually visit many website per session, and it’s unlikely that they’ll stopped by and want to read your content.
You should focus on writing high quality blog post and obtain high quality backlinks through different legit backlink strategies. Never try to challenge or go against any search engine’s policies.
To generate traffic to your site, you can use highly effective methods such like content marketing, SEO, social media marketing, or even direct advertising.
Generally speaking, traffic exchange websites are useless which can bring you a lot of problem in the long haul, while risking your site to all kind of risk.
So, did you have any experience using traffic exchange? Let me know your experience below in the comments. Kindly share this post too.
aviator
I cannot thank you enough for the blog article. Keep writing.