Have you ever asked yourself “Who is the target audience of my blog?”. If yes, that’s great because it shows that you’re serious about blogging.
A blog target audience is the group of intended audience or readership of your blog who you can help them in someway through your blog posts content. Your blog target audience are people who find the best value in your content and they’re most likely to be a big fans and follower of your blog.
They are the individuals that find the best value in the content articles of yours and that are more than likely to fall in love with the web site content of yours.
What is a Target Audience?
Definition on a target audience.
A target audience is an intended audience or a particular group of people with shared characteristics who are interested in your services or products. The target audience may be determined by age, location, income, gender, interests and etc.
By getting know who is your target audience, you’ll be able to craft a marketing strategies that focused on your target audience. Rather than wasting resources and spending money on serving all audience, defining a target audience enables you to be more intentional and prsonal outreach to those people who probably will buy your services or products.
4 Types of Target Audience Segmentation:
Target audience segmentation is the process of dividing a target audience into a smaller, and much more defined categories. It segments customers as well as your audiences into groups which share the same characteristics.
- Demographic segmentation: religion, age, race, marital status, education, gender, etc.
- Psychographic segmentation: lifestyle, values, personality, interests, beliefs, etc.
- Behavioral segmentation: user status, purchasing habits, brand interactions, etc.
- Geographic Areas: country, region, city, area code, community etc.
Why Choosing the Right Target Audience is Very Important?
Choosing on the right target audience is important because you can narrow down to be more focus to your blog target audience.
Since it’s not possible to reach everyone at a time, putting your focus to a group of primary audience allows you to create a highly effective marketing strategy.
It can help your organization to craft a messaging strategy that appeals straight to the kind of audience that are much more apt to transform into customers. For instance, Facebook Ads enable you to focus on users based on the interests.
It’s also much more economical to refine your audience, because your marketing campaigns are run on a smaller and far more focused scale.
Rather than sending direct mail to each local home, you’ll receive a much better return on investment by targeting on people who already have interest in your type of services or products.
Why You Need to Define Your Target Audience? Benefits of Knowing Who’s Your Target Audience
1) To make target audience keep coming back
Without visitors, your blog is dead. You would like to find target audience that keep returning to your blog site.
Writing helpful content that is targeting on a specific audience will make your visitors feels that your blog’s just for them, because of the values they find in your blog posts.
So, as long as you remain consistent and concentrate on helping the your readers, they will for sure keep returning to your blog.
2) Help you create better content
By knowing who your target audience is, it can enable you to create a far better content for your blog. And I mean WAY BETTER content!
3) They help to give you ideas on new blog post topics
When you’ve established a foothold in your niche, you’ll be interacting with your blog audience more and more. For example, your audience will leave comments on your blog post.
Sometimes, we can discover great ideas and information from their comments because comments is the voice of your audience.
4) Your audience is important to help in product creation
Whatever product you’re going to create is for your target audience, not for yourself. So it’s important to know who your target audience is and what do they want.
Once again, be engaging and get them into active conversation. Discover what they want, their needs and the thing that could help them to solve their problems or make lives easier.
Take every little bit of the feedback you notice and make a record of the questions they ask you.
Next, when it is time to create your very first product, put all these info together to build the best solution to the problems that your target audience is facing with.
5) Your target audience will buy from you
A relationship will be build with every little bit of interaction you’ve with your audience. With a relationship with your target audience, you actually already have a group of potential buyers.
It’ll be a lot more easier to close a sales if you’re promoting a product or services to your audience because they already know who you’re, they know you’re there to help them and they trust you.
Therefore, the more you interact and understand about your target audience, the better it is for the future of your blog.
6) To become more successful
Whenever you already know who your target audience is, and already start targeting them with the right and valuable content, you’ll definitely see a constant flow of traffic into your blog.
Not only traffic, but you’ll also notice that your audience will help you to indirectly promoting your content by sharing them on social media more regularly.
How to Define Your Target Audience?
Finding out your target audience is not that actually that hard. It simply boils down to quick and easy questions.
To define your target audience, there’re 6 questions that could help.
Go through every one of the questions below and you will know the actual audience you’re focusing on.
1) Who are they?
When thinking about who is your target audience, you have to consider who would are the people who identify your brand.
One method to discover this is to actually monitor that likes, follows, shares, and comments on your blog post on social media.
If a person is willing to engage with you, then they might be your target audience.
But, bear in mind that not all your target audience may be active on the social media. Eventhough they may be inactive on social media but some of them will often buy from your company or sign up for your services.
Even people who purchased from you for just once has to be considered as part of your target audience, because as someone who purchased once, they might bought from you again.
2) What are their greatest problems, difficulties or desires?
Whatever which is good, interesting, and cool for you may not be for your audience.
You’ve to place yourself in their shoes and not only think just of yourself. Make sure you did not make any offers according to your own believe.
You also need to do your own research based on solid data, potential customer behaviour, previous experiences, and analysis of your prospective customers’ behavior.
Find out what’s your audience greatest problems and try to help them solve it.
3) Where do they search the info they require daily?
Everybody needs info.
Each and every day you’re exposed to a lot of info on the channels which you follow. But, where do you get that info when you need it?
You’ll need to find of where they normally search and get their infomation from and find out why they prefer to get information from there.
4) What is the benefit of your product?
Everyone is looking for solution to their solve their problems. No doubt, your target audience is also looking for solution.
Now, try to think about your product and your target audience problem. Can your product solve their problem? How can they benefit from your products or services?
5) What draws their attention negatively?
It’s great to be optimistic, but considering the negatives may also help, particularly when we discuss about target audience.
Besides than thinking what your target audience wants, you can also think of what they doesn’t want, what they avoid, and what they think s negatives.
With this useful info in hand, you might have a better chances to captivate your potential prospects.
6) Who does your target audience trust?
No one will ever purchases a service or product if they don’t trust you or your brand. Trust is everything and it’s important to your target audience.
It’s important for your to build and maintain a good reputation for company and brand. Your target audience trust you because of a good reputation.
Conclusion
Part of your blog success relies on your target audience.
Its’ important to know who your target audience in order for you to craft a marketing strategy that interests your audience, who are very likely to convert into customers.
Knowing your target audience, building a good relationship, building trust and reputation is the key to keep your them coming back and stay loyal to your blog.
So, did you know who your target audience is? What’s your startegy to keep them coming back to your blog? Let us know in the comment below.