How to write a good product reviews that convert
- Translate specifications into benefits
- Add proof of use
- Use pros and cons listing
- Use a rating system
- Use tables when appropriate
- Use products comparison
- Always give a clear final decision
Writing a Good Product Reviews
Do you want to know how to write a good product review that convert?
Regardless of what business you are in or whoever you’re writing for, you can always find products that you’re able to compare and evaluate, which can bring value to the audience.
Moreover, with more people trying to read product reviews before they make a purchases, having the skills to write a persuasive product reviews that convert is actually a great way to increase affiliate revenue and boost traffic.
With the openness of internet, it has become a habit that people will first look for a product reviews before they decide to make a purchase. And it doesn’t matter what they’re buying – whether it’s food, electrical appliances, books, memberships, vacation rentals and etc..
The higher the price of the products they want to buy, the more product reviews they will be reading. They’re looking for solid proof of the product’s quality to make them feel confident about what they’re going to buy.
In this post, I’ll be discussing about how to write a good product reviews that converts. But before that, let’s get to know a little more detail about product review.
What is Product Review?
Product review is a report in magazines, websites, newspaper or program in which experts compare various products or gives their opinions. Product review is also the feedbacks or views of customers for a specific products which they have bought, use and have experience it themselves.
Today, a lot of internet businesses especially e-commerce site have their own review section to allow buyers to rate and evaluate the product they bought.
A product reviews can help other users to get a clear knowledge and idea of the item which they’re going to buy. They can read the reviews, and decide if the item is well worth buying or not.
Importance of Product Reviews for Customers
In this part of this post, I’ll be discussing on the importance of product review. Let’s get into it now.
1. Product Reviews build Trust
Most people, whenever they want to buy a certain product, the first thing that they’ll do is to search for the product reviews.
If your products that have a good reviews, it would certainly be in a position to help the potential customers to make a buying decision. Most likely, they’ll put their trust in your products and brand.
2. Product Reviews provide insights of the products
Product reviews help people to hear the past purchase experience of previous customers who have already bought that particular product. It help the potential customer to find out if the product have earlier matched customer’s expectations or not.
Every brands will definitely try to describe each characteristic of the product in the very best way possible, but it’s the customers who’ll provide insightful feedbacks on the product.
Product reviews can help others to understand what they could be expecting from the product, details of the products, the pros and cons of it and much more.
3. Product Reviews allow people to know the problems of the product
Products review help people to know what is the flaws of the product. If a vast majority of people are mentioning exactly the same situation of the products, it clearly shows that there must be something wrong with the product.
As a potential customer, you’d definitely want to drop the idea of buying such a product. On the other side, if you’re the product owner, then you need to quickly fix the problems of your products.
How to Write a Great Product Review that Convert
Here, I’ll share with you 7 ideas which you can use to write a perfect product reviews that converts.
1. Translate Specifications Into Benefits
When writing about product reviews, one of the things which I noticed in many writers are that they didn’t turn the specification of the products into a benefit of the products.
For example: Telling someone that it’s a 4×4 car with 2.0 liter engine does not mean anything. But to turn that into a benefits of better use such like saying it has much power when comes to off-road and challenging terrain, especially water crossing, when it comes to mud or steep inclines.
2. Add Proof of Use
The most effective way to write a product reviews that converts is by showing proof that you really used the product. People want to see proof to get convince and confident before they make a purchases.
To add proof into your product review, the best way to do it is by taking a picture of yourself with the product. This might be the best way to connect with readers and build trust in your opinion on the product you are reviewing.
3. Use Pros and Cons Listing
One tactic that is always useful will be the use of a pros and cons list. Rather than hiding what your likes and dislikes, you should write it all out into a list of pros and cons in a proper manner.
Most of the time, the pros and cons list are placed in the end part of the product review which is used to recap the writers thinking. This helps to conclude one though before writing your decision in the conclusion.
4. Use a Rating System
Using rating system is one of the peoples’ favorite product review strategies. You need to break down elements of the products and give each one of it a rating.
This’ll make it a lot easier to compartmentalize in a number of ways that are distinct, such as the most important components of the item, what you lie and dislike about the product, price of the product, return on investment (ROI), Performance, Ease of Use and etc. List down everything and rate the product.
Another advantage to using a rating system is that it allows your readers to see the various components of the product clearly and it can easier to convince and convert them into buying the product.
5. Use Tables When Appropriate
Tables could be a great method to showcase info like showing various product specifications or a list of product to compare. It allows people to easily see and know clearly about the product in your review.
When choosing to create a table for writing a product review, it’s important to identify what you should be adding into a table. You can include the list of product specification, recap of your thought, images of the product and etc.
Adding images into your table is highly recommended because it increases the potential customers interest while present everything as a whole, which can convert them into buying your product.
6. Use Products Comparison
Another good method to write a product reviews is by doing a product comparison. Most potential customers would love to see this kind of products reviews. There are two ways to do a product comparison.
First, you can write a comparison post where you will compare the product you’re promoting with other brand. And the second one is to list some of the best product in te market and compare them all.
7. Always Give a Clear Final Decision
Often I came across reviews that doesn’t give a clear decision or instruction at the end of the conclusion of the review.
The writers have been showing the details of the product, telling them about the pros and cons of the product and when it came to the final part, they just leave the potential buyers hanging there. This makes the writer lose out on the opportunity to convert them into a buying customer.
When you’re writing your product review, make sure you always give a clear judgement on the product or services by the end of your writing.
Don’t be afraid to write one. Your judgement can help them to make a buying decision and it’s the last opportunity for you to convert them into buying the product.
Writing a Great Product Review – Conclusion
Whether you are a blogger or an affiliate marketer, writing product reviews is a great method to enhance commissions, conversion rates, and your authority.
You’ll need to provide real values to readers if you want people to buy from your product from your link.
Other than that you’ll also need to apply the art of persuasion into writing your product reviews in order to convert readers into buyers.
In writing your product reviews, you’ll need to use tatics like translate specifications into benefits, add proof of use, use pros and cons listing, use a rating system, use tables when appropriate, use products comparison and always give a clear final decision.
By applying those tactic into writing your product reviews, it’ll definitely increase your conversion rate.
So, what is your formula to write a good product reviews? I’d like to hear from you. Leave me a comment below and kindly share this post.
Thanks again for the post.Really looking forward to read more. Want more.